A clear strategy for growth
Develop the capabilities you need to achieve your goals faster
We work with business leaders who want to invest in developing a clear strategy to move their business forward. You may want to enter a new market (domestic or international) or capitalise on an existing market. You may be fuelling your own growth or you want to move from survival mode, where you’re chasing every dollar each month, to success mode.
Through a 25eight program, you’ll get clear on what you need to do whilst building your business knowledge and network connections. So that you don’t just succeed now, but you’ve got the tools to thrive into the future.
Programs for SMEs
Business Expansion Program
Real growth can happen when you expand your business. However, entering a new market can be risky and costly. In 12 weeks, you’ll have a clear strategy for how to get maximum returns for the efforts you put in.
In six weeks, identify and communicate your business’ competitive advantage and value proposition so that your target audience is compelled to choose you in any situations, whether you’re identifying it for your whole business or for a new product/service you’re bringing to market.
Six Pillars of Pitching
Can you tell a good story? When you’re talking about what your business does, does it feel natural and engaging, rather than salesy and all about your business? Get your pitch right, by self-pacing through 25eight’s Six Pillars so that you can feel natural pitching your business in any situation.
Small Business Accelerator
You have done an amazing job growing your business, but now you want to get super focused, invest in your business knowledge and start developing practices that will really help your business soar. In 12 weeks, you’ll accelerate your growth.
Competitive Advantage Program
Core focus areas of our programs
Strategy
Rowing harder doesn’t help if you’re going in the wrong direction. This is one of the most important areas to get right and one where new practices and tools can help you navigate the changing markets around you. We are influenced by strategic foresight, design thinking, human centred design, blue ocean strategy and lean startups to help you become an innovative leader of the future
Growth
If you don’t have customers, you don’t have a business. As the role of sales and marketing has changed over the years and the prominence and importance of the customer experience grown, our education and mentoring ensures you connect with your customers with the best message on the right channel at the optimal time.
Digital
If you’re not online, does your business even exist? That’s the current sentiment of consumers. technology can be a powerful enabler in your business but, regardless of your confidence with digital, it is often overwhelming to navigate the right choices for you, your business and your customers. Our training helps you digital transform for better customer experiences and greater efficiency.
Innovation
Innovation is vital for Australia’s future and SMEs face significant challenges in accessing services and the support they need to adapt (especially when so much is changing around them and doing so at speed). Imagine feeling like Tesla with your own innovation department focused on identifying how you can improve your business based on your customers need. We can help you do that.
How we helped Standard Ledger
The Challenge
Standard Ledger is an accounting firm embracing virtual and doing things differently, serving startups and high-growth SMEs. They had huge ambitions to expand their markets domestically and internationally. They needed a growth strategy and guidance to implement it. Over time, as their team grew, they needed support to ensure their systems and processes and how best to utilise the tech they invested in for each team didn’t compromise on the customer experience and their growth ambitions.
The Solution
Standard Ledger were one of the founding participants of our Startup Marketing Program, a year-long strategy and capability-building program that included mentoring and accountability. At the end of the year, they had a detailed growth strategy, however, still felt that they lacked the internal skills to fully implement it. We continued to work with them in 90-day periods to support the implementation of their strategy. The strategy was working and the team and offices growing. so we then started to focus on the systems that supported them so they could effectively scale. We assessed their tech stack and prioritised a strategy that included the tech they invested in alongside training the team to use it efficiently. Over the course of the three years (and counting), we have helped in three key areas:
Creating a growth strategy
Developed a clear unique value proposition
Identified target customers
Refined Brand
Built out a content strategy
Identified creative channels to market
Developed a customer experience strategy
Identified employee communications
Identified partnerships
Created key measurements to track
Revising the business model
Mapped the sales funnel, CTR and conversions to find gaps and inefficiencies to be addressed
Updated the entire sales process - implemented new nurture emails, workflows, feedback forms, checklists, automation and more, and met with the team to execute
Created internal reporting dashboards and work with the team to execute regular reporting cycles
Re-designing customer experiences
Marketing messaging, landing page design and support for campaigns throughout the year
Revamping high-traffic website pages for a smoother customer experience
Reinventing business processes
Created various supporting documentation on how the system works for each team and trained them in their specialist areas
Cleansed the HubSpot system and made optimisations based on how SL use the tool
Deep tool analysis - List, Form, Workflow and Property review, feedback and updates to logic to improve efficiencies
Ensured the tech stack was in working order - connected integrations, accounts, pixels, analytics and other various tools
The Outcome
Standard Ledger has expanded their operations domestically and now internationally. Having grown their team and client base, their are smashing the goals they set.
After working closely with Standard Ledger’s whole team, the understanding they had built of their tools and how to use them increased tenfold. They had a sales strategy that they could use immediately and build on in the future, which integrated seamlessly with the tool they invested in. They are better connected with their customers and have the ability to address feedback and support on a daily basis. Reference and support documents that were created were unique to their business processes and can be used by current and future employees.
Most importantly Standard Ledger got time back and built confidence in their tech stack. Knowing exactly what to do with a tool and having the support gave them the internal capability and confidence to navigate through difficult market conditions and continue to grow their business.
Start with your pitch
Messaging is the most important element of your business strategy, if people can’t understand what value to provide and why they should choose you, things will plateau fast. Developing a great business pitch and value proposition is one of the simplest strategies to get maximum returns from the efforts you put in.
Learn more about 25eight’s reknowned Pitch Training Program and take your business to the next level today.
