Excel at pitching your business
Go beyond the basics, articulate your true value and captivate your audience so they want to take action, whatever the situation
“How do we make it happen?”
That’s what we want our audience to say when we’re presenting our business. Or where do I sign up?!
Whether you’re in a sales or investor meeting, trade show, or networking event you don’t want to scramble to get across the value of your business so your audience doesn’t understand or they understand what you do but aren’t compelled to take any action.
When you talk about your business, you want your audience to be captivated and want to learn more or be ready to sign up then and there.
You want to see a greater number of conversions from your sales and marketing funnel
You want to confidently convey the true value of what you do to those that are listening, in the digital or physical world, without feeling too salesy and with a greater chance of a conversion.
You want your prospect to understand why they should buy from you and not the alternative.
Never feel put on the spot. Learn how to confidently communicate your business’ true value, your uniqueness, in a way that is memorable, effective and natural in any and every situation. With the bonus of having more clarity about how to strategically grow your business.
Common challenges
We have worked with a great number of innovative businesses. Businesses that are pioneering developments in technology, engineering or advanced manufacturing or providing solutions in their purpose-driven business. They are forward thinkers, but may sometimes get lost in the detail of their product or service. The features. It is so easy to do. It takes someone on the outside to see the true value of what they provide and who they provide it to.
It may be that there is comfort in the terminology that is used or knowledge bias where we assume the audience understands what we are talking about because we think it’s so obvious. We may not have got to the heart of our customer's problems or thought about any objections they might have. It could be that we are systems people rather than wordsmiths or we need someone that can ‘humanise’ what it is we do and find the people that will love us for it.
The challenge is being able to articulate succinctly what we do in a way that everyone can understand and be compelled to take action.
You can’t have a great pitch without a great strategy
You may have heard the expression ‘to put lipstick on a pig’ and even the best storytellers can’t build a great pitch if the business strategy is mediocre. This is why we start here.
Purpose & Impact
In order to provide the audience with a clear understanding of the purpose of your business and get them to buy-in to what you’re selling, you need to be clear on your purpose and impact.
Outcome: Gain clarity of focus and direction as a business.
Market Position
In order to demonstrate why your audience should choose you over an alternative, you need to understand your market position.
Outcome: You and your team are clear on your key differentiators and what makes you unique.
Target Customers
In order to connect with the right audience or demonstrate the viability of the market opportunity, you need to understand your target market.
Outcome: Get a depth of understanding of who you should be targeting to save resources.
Brand & Messaging
In order to portray the perception of your business that you want your audience to have of your business and get to the heart of your value, you need to develop your brand and messaging.
Outcome: Your brand story and Unique Value Proposition can be weaved throughout all of your customer touchpoints, not just in your pitch.
Our Program goes deeper than just your pitch
We don’t just work on your pitch, but your fundamental business strategy to ensure that you’re going to convert that audience and reach your business goals.
How the 25eight program can help
25eight’s Pitch Training Program helps you to effectively, naturally and succinctly communicate why your business is great and why someone should engage you. This unique program is hyper-personalised to you. You don’t learn what you already know, instead you ‘level-up’ what you do know.
We go beyond the basics of putting together a business pitch and get to the heart of your business strategy and the value you provide; moving away from the product or service, its features or awards to the problem it solves and for whom and why we’re the best business to solve it. Regardless of their background, anyone will understand what you do. You will be able to tailor your pitch for every situation and timeframe. And the more people from your business that joins that program, the more confident everyone is in getting the message out there.
After completing the program, not only will you have a pitch deck that can be used as the core of your messaging and a pitch video that has built your confidence to deliver that message and a true understanding of your unique value to the world, you’ll have strategic frameworks that can be used in your business strategy, again and again, to refine and perfect your approach to winning a prospect over.
Personalised structure
Following 25eight’s methodology, you will have a proven structure to build on what you already know and do to identify your business’s true value in the market, and develop that into a compelling value proposition that motivates your audience to take action. Your approach will change your pitch from being capability-focused to solution-focused.
Industry experts & mentors
With well over 20,000 hours of mentoring between them, Chief mentors Phil Ore and Sam Hurley have helped thousands of businesses identify or refine their business strategies, their Unique Value Propositions and deliver winning pitches. With 1:1 sessions during the program, you receive meaningful feedback and help to refine your approach to your situation.
Clear outcomes
Walk away with a ready-to-use pitch video for your business. After completing the program, you will also have a strategy portfolio for reference, a clear Unique Value Proposition (UVP), a pitch deck and increased confidence to communicate your value effectively and naturally. You’ll easily tailor your pitch for any situation and format.
The Pitch Training Program
Start by telling us what you know - you’ll complete an ‘alignment quiz’ to determine what you can do to level up your exisiting strategy and pitch.
You’ll then be recommended a personalised learning journey from 11 modules of micro-learning. You have unlimited access to virtual Q&A sessions and 2x 1-hour 1:1 sessions with an expert mentor to refine your strategic approach, your pitch, your value proposition and messaging.
The program involves:
Micro-lessons (3-5 min videos)
Access to unlimited virtual Q&A workshop sessions
Access to a private learning platform with all resources, recorded content and learning material with lifetime access
The development of strategy documents for continuous reference
Pitch Deck template
Pitch examples
Review of your current pitch deck (if applicable)
Access to 1:1 mentoring from Chief Mentors Phil Ore or Sam Hurley who have mentored thousands of Australian businesses
The option to record your pitch, pitch in front of industry experts or have pitch materials reviewed to finalise and perfect your pitch
You choose the pace - make your way through the content with access to unlimited virtual workshops and 2 x 1-hour 1:1 mentor sessions. You can also choose to purchase and book further sessions if you need them.
Key benefits of the program
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Pitch structure
Use frameworks developed by 25eight and influenced by startup methodology to develop the structure to effectively tell your story. This customer-centred structure changes your pitch from being capability-focused to solution-focused and makes your business memorable.
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Hyper-personalised
Don’t waste time learning things that you already know. Our unique ‘alignment quiz’ determines what you know and do already and then presents micro-education aimed at building on what you do know. This saves you time and ensures you’re always progressing.
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'Pitch' in any situation
Understand the nuances and differences you need to adopt to help your pitch resonate with various customers in your industry. Get tips on refining your pitch based on specific target audiences and circumstances. Leave with tools to help you pitch in any situation or duration.
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Strategic agility
Of the hundreds of businesses that have completed our Pitch Training Program, many with extensive business experience have indicated how valuable the program has been for them to refine their strategic approach in modern markets. Don’t just leave with a pitch, but the added value of business clarity.
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Messaging
The messaging you develop during the program can be used in various scenarios. Applying for a grant, developing a marketing message, creating a business proposal; all of these and more will benefit from the work you do in the program. Your ‘pitch’ will make it easy for your prospects to choose you over the competition.
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Results
Use the program as a way to take charge of the next stage of your business - take it to the next level. Developing your business pitch is just the start. Applying what you learn to your business will help you achieve incredible results. Spend less time and get more from your prospect and customer interactions.
Hear from past particpants
“I really can’t begin to tell you how much I’ve benefitted from taking part in it… to the point where I credit a lot of our current success to you both and the program! You’ve allowed me to think incredibly clearly about what our product is, who our target consumer is, what problem we’re solving and so much more. I’m sure you’ll be excited to know that as of the 10th of this month, we’ve got nearly $1m in confirmed orders and in the past month have scaled up ten-fold!
— Daniel, Medihood
“We understand that not one pitch meets all our customer’s expectations and requirements. The ability to build off a strong foundation and meet the customer's expectations in a refined format is critical! I enjoyed taking these learnings and building high-level deliverables that can be presented in either a 2-minute opening pitch or a 10-minute high-level pitch. The ability to be precise and on point for several key areas is crucial. The course and content were excellent, thank you!”
— Roberto, Arrow Electronics
“This program is excellent for on-the-job learning of marketing concepts with real-time pitch video preparation. Furthermore, it helped structure our marketing strategies! A very useful program carried out in a virtual manner. Would highly recommend it, especially for an engineer venturing into the business development and marketing world. Excellent all-rounder training for a technical-background participant like myself.”
— Hwan, Trakka Systems
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900 +
Businesses on the Pitch Training Program in the last 5 years
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83%
Increase in capabilities and skills
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100%
Confidence built from participants who completed the Program
We’ve been trusted to provide pitch training to growing business communities
The Program Details
The program includes:
Vision - Clearly articulate your vision and purpose, what your business is here to do
Target Customers - Identify the characteristics of who will find the most value in what you do
Market Position - Pinpoint your key differentiators; how you can stand out in a competitive and evolving market
Brand - Reinforce the perception of your business visually and verbally
UVP - Develop and refine your Unique Value Proposition (UVP)
Traction - Show (rather than tell) how awesome you are because of the work you have already done
Scripting - Determine your strategy for delivering a spoken pitch
Timing - Tailor your pitch for different durations
Technical Language - Consider the audience and any knowledge bias you have in the language you use
Cultural Difference - Understand how to tailor your pitch for different audiences
Pitch Perfection - Use the Six Pillars Framework to tell a compelling story and get your audience to take action
Mentoring - Be supported throughout with access to 1:1 mentoring with a Pitch Mentor
To get the most value from the program, we recommend you set yourself a goal of spending 2 hours of your time per week over 8 weeks, however, it is designed for people with busy schedules and you can complete the program within the timeframe that suits you most, do it slower, do it faster. However, as the old saying goes, you get out what you put in.
We limit the number of businesses participating in the program so that we can give each business the time and attention they need. However, multiple people from any given business are encouraged - in fact, we recommend multiple participants take part to ensure the best outcomes and value for money for your business.
Enrol today!
Enrolments are now open for the next cohort of our Pitch Training Program!
With limited spots in each cohort, secure your spot today to ensure you don’t miss out on access to the program at this time.
If you have been unable to secure a spot in this cohort, make sure you sign up for our waitlist below to be notified when the next cohort will begin
Get on the waitlist for the next round of training
Don’t spend thousands of dollars with an agency when you can do it yourself with our support. Get on the waitlist to be first notified about new cohorts and receive additional benefits. We can’t wait to help you articulate the value of your business and develop your own strategic capabilities in the development of an impactful value proposition, messaging and pitch story
$1,450 + GST
Self-paced online learning with unlimited training/coaching sessions and 2 x 1:1 mentor sessions with an industry mentor
Meet your instructors
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Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful.
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Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading brands is married with his ability to identify opportunities for smaller businesses to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business.
Why did we create this program?
25eight was born from a need to serve startups and small to medium sized businesses with knowledge and capability building programs that didn’t take a lot of time. The Pitch Training Program, formerly delivered under the Marketing Entourage brand which merged with 25eight in 2021, was developed to provide a low-cost way of helping startups. Having now adapted the program and created specific industry-focused programs with organisations such as Austrade, Australian Defence Export Office and City of Melbourne, the 25eight Pitch Training Program is the only one of its kind in Australia.
In six years, this highly impactful program has helped thousands of businesses develop a structured and memorable pitch and gain the confidence to deliver it to different audiences in various situations. The program has been designed for those with busy schedules (it’s accelerated learning) as we know it’s hard to complete any training whilst working in the business. We want a solution that helps create impact without too much impact on your time. With a Net Promoter Score of 76 (which is considered world-class) and an 83% completion rate, we know that you will get huge value from this program. If you are not satisfied after 30 days, we will give you your money back!
What People Are Saying
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”
— Stephen, 6Clicks
Frequently Asked Questions
+ When does the program start?
Our Pitch Training starts in set cohorts throughout the year. Those on the waitlist will be emailed prior to a cohort commencing to give them first chance of enrolling in the program.
+ How does it work?
Once you are emailed about the commencement of a cohort, you will be offered a chance to enrol. Once you have enrolled, you will gain access to ‘25eight.academy’ - our learning platform. The program will be available on your dashboard - this is where all the program content will be available. You have lifetime access to the platform and can choose to purchase additional mentor sessions if you need help to reach the best outcome.
You can then book into a 1 hour training session of your choice and schedule your 2 x 1:1 mentor sessions through the platform.
If you’ve completed the work, you will walk away with a pitch deck, which you can adapt for any situations and a refined UVP you can start using with your identified target markets straight away. You'll also have continuous access to the strategy documents you developed along the way.
+ What happens if I miss a scheduled mentor session?
We ask that you book into the mentor sessions and if you're unable to make it you give us a minimum of three hours notice, otherwise the session is then counted towards the sessions you're eligible for.
+ How much time should I schedule each week?
We recommend putting aside 2 hours each week to work through the program. And, if you have other people from your business working on it, you can split the work so it shouldn't take as long. Some of you may wish to spend more time, whilst others may not need as much. The more you put in, the more you get out in the end we say! On average it takes participants 6-8 weeks to have their finished pitches.
+ Is the program delivered in-person or online?
The entire program is delivered online
+ How much does the program cost?
The program is $1,450 + GST for lifetime access to the content and two 1:1 mentor sessions with an experienced pitch mentor. You also have the option to purchase additional mentor sessions for $300 + GST to help you perfect your pitch and prepare for a specific event.
+ How long do I have access to the content?
Once you have a profile on 25eight.academy, you have lifetime access to the program you are enrolled in. This means you can access the resources as many times as you wish after the program has concluded.
+ Is there a refund policy?
We've never had anyone take us up on this, but we do offer your money back within the first 30-days if you are not satisfied with the content. Please email us directly at hello@25eight.co.
+ Do I need any prior business knowledge?
As a hyper-personalised program, we determine what you know and do already. This means this program is accessible to anyone and everyone, regardless of your business stage or pitch experience as we aim to 'level-up' what you already know.
+ Why is there a waitlist, why can't I start now?
We take the impact of our education seriously, so that means we want to ensure that you get the support you need to get the desired outcome of the program. By running our programs in timed cohorts, it allows us to ensure that you have access to quality mentoring and training at times that suit you. If we have too many people on the program at one time, it limits our mentors availability. We also find that this ensures only those that are committed to achieving their goals are likely to participate and we're not just selling the course for the sake of making money - we actually want this to elevate your business.
+ When will I know when the program starts?
Once you're on the waitlist, you'll be emailed with more details of the next enrolment period and will be given the option to enrol just before that time. If you're not ready to start on that start date or you miss out on a place on that cohort, we'll contact you again when the next program starts.
+ Are there other courses and training similar to this?
This is unlike any training you may have done before, it will feel personalised and specific to you. It's like having a consultant to help you whilst at the same time, you build your capabilities.